UX
Westfield
Silent words that say much
Westfield London
An Information Architecture and UXW case
Repeated sections
The overview
The menus of the Westfield page were hard to read and complicated to understand.
The information architecture is complicated; the navigation is not easy for the user. The main problems are these.
Repeated sections
Too many categories
Lack of key services, confusing labels
Lack of key services, confusing labels
The process
User testing was used, to deliver a user-centred design (UCD). The users pointed out the most significant problem inside the original information architecture, and they helped to design a new one.
Additionally, the new terms for the information architecture were tested to see which words were more appealing.
New information architecture and terms
